Bespoke Printed Boxes- What are the options?
Your brand is the lifeblood of your business. The perception of your brand plays a crucial role in attracting new
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Since the onset of the pandemic, global purchasing behaviours have undergone a significant transformation. The surge in e-commerce activity during the COVID era has continued to shape consumer habits. Consequently, businesses have had to adapt to this burgeoning online marketplace, leading to evolution in packaging strategies. In this dynamic landscape, the question arises: what constitutes effective e-commerce packaging? Here are five indispensable tips to adopt to make your e-commerce packaging as effective as possible.
Streamline your packing process. With a constant stream of online sales, packing speed is vital. Having quick-to-assemble, simple-to-use packaging is an absolute must. This will make life much easier for the packer – and means more parcels out the door! We recommend: e-commerce/postal boxes, SpeedMan Box, and PaperJet.
Use the smallest box/bag you can get away with. There is nothing worse than waste! There should be no need to swamp your box with void-fill; just a small amount will do. The smaller the box will mean less space to fill with more packaging. Less space to fill – Less space for the product to move – Less damage. And, of course, no waste!
Use packaging that protects. This seems obvious but many cut corners to save money. Does it really save money though? Product damages result in returns which are a waste of the product, fuel and money. This also makes the e-commerce sector damaging to the environment. Reduce waste by reducing returns. This can be achieved by protective packaging that really works! We recommend: SpeedMan Basic, PaperJet, and Opus Air Pillow. These solutions protect even the heaviest and most fragile products.
Use eco-friendly packaging. The big benefit here is taking care of the planet which we all endeavour to improve on. But the secondary benefit is the positive impact on the consumer. We all like to see a brand that cares about the environment. So using sustainable packaging is a win-win for all concerned, especially the earth! We recommend: SpeedMan & PaperJet machines, Eco-Flo Loosefill, and FormPack.
Make it look nice! Researchers say that you have 7 seconds to make a first impression. Don’t make that impression, “How do I get into this?” or, “What a waste of packaging!” Impress your customers with attractive, simple packaging. Consumers will love your easy-to-open, easy-to-recycle packaging with a perfectly protected product inside.
In the ever-expanding realm of e-commerce, packaging serves as more than just a vessel for products. It’s a crucial touchpoint that influences customer satisfaction, operational efficiency, and environmental impact. By embracing streamlined packing processes, protection without excess, using eco-friendly materials, and focusing on aesthetics, businesses can revolutionize their approach to e-commerce packaging. These strategies not only enhance user experience but also contribute positively to sustainability efforts. That is a win-win for both consumers and the planet!
Your brand is the lifeblood of your business. The perception of your brand plays a crucial role in attracting new
In a world increasingly concerned about environmental impact, every choice we make matters. This holds especially true in the realm